JOB TITLE: TV PROGRAMS AND DATA RESEARCHER

Location: AREWA24 HQ, Kano State (On-site)
Department: Programming / Content Strategy / Research
Employment Type: Freelance
Reports To: Director Studio Productions
Application Deadline: 30th April, 2026

ROLE OVERVIEW

The TV Programs & Data Researcher is responsible for analyzing audience data, market trends, and content performance to support programming decisions. This role ensures that AREWA24 TV continues to deliver engaging, high-performing content aligned with audience preferences and business objectives.

KEY RESPONSIBILITIES

• Conduct in-depth research on AREWA24’s programs and other television content, including genres, formats, and audience appeal.
• Analyze viewership data, ratings, and audience insights to guide programming strategy.
• Monitor competitor channels and platforms to identify trends and content gaps.
• Provide data-driven recommendations for content acquisition, scheduling, and development.
• Track performance of existing programs and produce monthly analytical reports.
• Work closely with programming, drama producers and commercial teams to align content with audience demand.
• Support the development of new show concepts through audience and market research.
• Maintain databases of program performance, audience demographics, and industry benchmarks.
• Utilize analytics tools and research platforms to interpret viewing behaviors.
• Prepare quarterly presentations and reports for management.

KEY REQUIREMENTS

• Bachelor’s degree in Media Studies, Statistics, Marketing, Economics, or a related field.
• Minimum of 5 years of experience in media research, broadcast analytics, or data analysis.
• Strong analytical and quantitative skills.
• Proficiency in Excel, data visualization tools (e.g., Power BI, Tableau), and research software.
• Knowledge of TV ratings systems and audience measurement methodologies.
• Understanding of content trends across TV and digital platforms.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to work under tight deadlines.

PREFERRED SKILLS

• Experience working in a television network or media organization.
• Familiarity with audience measurement tools (e.g., MPS / AMPS, Nielsen or similar systems).
• Ability to translate complex data into actionable insights.
• Passion for television content, entertainment trends, and storytelling.

KEY COMPETENCIES

• Analytical thinking
• Strategic insight
• Communication & presentation
• Collaboration
• Attention to detail
• Time management

PERFORMANCE INDICATORS

• Accuracy and relevance of research insights
• Contribution to successful programming decisions
• Improvement in audience engagement and ratings
• Timeliness of reports and analysis

HOW TO APPLY

Interested and qualified candidates should submit the following:

• A detailed CV
• A cover letter highlighting relevant experience

Applications should be sent to careers@arewa24.com with the subject line: “Researcher – Studio Productions”

Application Deadline: All applications must be submitted within one (1) month from the date of publication.