AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major new slate of original shows, films and dramas, as well as the acquisition of several top Hausa language drama series exclusively for its streaming service, AREWA24 On Demand.

To celebrate AREWA24’s 10th Anniversary, AREWA24 has just launched its dynamic new studio-based youth show, “Arewa Gen-Z,” which is aimed at Northern Nigeria’s huge youth population. “Arewa Gen-Z” produced and hosted by youths, focuses on contemporary challenges facing young people daily. The weekly half hour show will showcase inspirational success stories, along with art, music, and youth culture. The show also presents a platform for youth friendly brands to connect with young people from across northern Nigeria.

AREWA24 will soon be unveiling the network’s first feature film, “The Jaru Road,” a compelling and authentic Northern Nigeria story, produced in English, and targeting audiences across Africa and beyond. The company has slated four additional films for production in 2024 – 2025, some in the Hausa language for local audiences in Nigeria and West Africa, and some in English language for African and global viewers. In addition, AREWA24 is launching “Climate Change Africa,” a show which will delve into the critical impact of climate change in Nigeria, across Africa, and the rest of the world.

“These new shows reflect AREWA24’s deep commitment to producing locally relevant and authentic original studio shows, dramas and films, and at international standards of production quality,” says Celestine Umeibe, AREWA24’s Chief Commercial Officer and Deputy CEO. “This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally and give viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.”

AREWA24 will continue producing new seasons of its flagship original hit drama series, “Kwana Casa’in and “Dadin Kowa,” and is developing three new original drama series to debut at the end of 2024 and into 2025. The first of the new drama series, “Jos Chronicles,” is set in the Middle Belt city of Jos, and will be produced in English and in Jos Hausa. The series is a dramedy – part drama and part comedy – focused on the complex intertwined relationships of five close friends and is expected to have strong appeal to Middle Belt audiences. “Jos Chronicles” will also be distributed by AREWA24 on its streaming service for Pan African and for global television audiences.

AREWA24 is also working in partnership with several top A-List Independent Hausa drama/Kannywood producers to debut their drama series exclusively on AREWA24 ON Demand and on the AREWA24 television network.
ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), and on the Canal+ payTV service (channel #297) in Niger, Chad, and Cameroon. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.

For additional information please contact: info@arewa24.com

15 October 2024 – AREWA24, the leading 24/7 Hausa language family entertainment, lifestyle television channel and production studio in West Africa, in collaboration with CANAL+ International, is delighted to announce a major expansion of its television broadcast reach into four additional countries: Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297, extending AREWA24’s presence to eight (8) West African Countries, including Nigeria, Niger, Cameroon and Chad.

This important expansion demonstrates the strategic and enviable partnership between CANAL+ International and AREWA24 in democratizing access to quality information and entertainment across Africa. This growth brings AREWA24’s unique blend of quality programming to millions of potential television viewers across Benin Republic, Burkina Faso, Mali and Togo. With this significant increase in TV audience reach, AREWA24 continues its mission of reflecting pride in culture of Hausa speaking people globally, by delivering world-class content that informs, entertains and inspires.

“We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International” says Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer. This expansion marks a pivotal milestone in AREWA24’s journey of becoming the leading media organization in Africa. It has further strengthened our global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.”

AREWA24’s diverse lineup of shows, such as its hit drama series; Dadin Kowa, Kwana Casa’in and Gidan Badamasi, its popular youth show, Arewa Gen-Z, its women’s show, Mata A Yau, and its daily breakfast show, Gari Ya Waye, its continuous commitment to international standards of production quality, and the production of locally-relevant programming that reflects pride in culture, makes it the most trusted source of Hausa language family entertainment.

ABOUT AREWA24 (https://arewa24.com/company-overview/):  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.  Today, AREWA24 reaches 45+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), and on the Canal+ payTV service (channel #297) in Benin Republic, Burkina Faso, Cameroon, Chad, Mali, Niger, and Togo.  AREWA24 benefits from active audience engagement across its digital platforms at www.AREWA24.COM, www.facebook.com/AREWA24, and Instagram.com/AREWA24channel.  AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.

For additional information please contact: info@arewa24.com

AREWA24, the leading 24/7 Hausa language family entertainment and lifestyle television network and production studio in Nigeria and West Africa, announces its first major leadership transition in over a decade.  Celestine Umeibe, currently AREWA24’s Deputy CEO and Chief Commercial Officer, will formally assume the role of Chief Executive Officer, succeeding Jacob Arback, who will move into the newly created role of Executive Vice Chairman.   Mr. Umeibe will continue to oversee the company’s commercial sales operations.

Says Celestine Umeibe: “Jacob Arback played a pivotal role in the remarkable success story of AREWA24 over the past decade. His unique yet inclusive leadership style enabled AREWA24 to navigate the business storms and challenges that often overwhelm start-ups, especially in this region. Mr. Arback’s elevation to the position of Executive Vice Chairman is well-deserved, and will no doubt continue to impact positively on the business.”

Outgoing CEO, Jacob Arback, has worked closely with Mr. Umeibe at AREWA24 since the network launched in 2014. “There is nobody more qualified and capable to lead AREWA24’s second decade of growth and impact than Celestine,” says Arback. “His natural leadership abilities, business and branding acumen and deep knowledge of our media and entertainment industry made Celestine an easy choice for our Board of Directors.  I’m very excited to watch how the next decade of creativity, innovation and growth plays out under his leadership.  Since the very first days of AREWA24, Celestine has demonstrated a passionate commitment to the ‘why’ of AREWA24 – – ‘to reflect and celebrate pride in local culture and in the local language of Hausa’.”

With Mr. Umeibe’s 10+ years at AREWA24, plus his previous senior executive experience in commercial, marketing, and business positions at both StarTimes and TVC, he brings a wealth of experience to AREWA24’s rapidly changing television and media landscape, along with a focused vision for the company’s future.  Mr. Umeibe will be tasked with blending creative programming decisions with technological innovation and the growth of new revenue streams in order to accelerate AREWA24’s mission of becoming one of the top Pan African television, production and media companies on the Continent.

ABOUT AREWA24:  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.   Today, AREWA24 reaches 45+ million Hausa speakers in Nigeria and West Africa through its free-to-air broadcast on Eutelsat satellite, on the StarTimes PayTV bouquet (channel#138), the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), and on the Canal+ payTV service (channel #297) in Benin Republic, Burkina Faso, Cameroon, Chad, Mali, Niger, and Togo. AREWA24 benefits from active audience engagement across its digital platforms at www.AREWA24.COM, www.facebook.com/AREWA24, and Instagram.com/AREWA24channel.  AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo. To subscribe to the global streaming service AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the iOS App Store, Google Play, Apple TV, Roku Channel Store, or Amazon Fire TV.

For additional information, please contact: info@arewa24.com 

AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces the launch of its new Original Drama and Film Division.  The new company production division will develop, script and produce a slate of new original drama series and feature films, telling authentic African stories from Northern Nigeria and West Africa in both the Hausa language and in core English.

AREWA24’s production studios already produce and broadcast the two most popular and highest rated Hausa language drama series in Northern Nigeria and West Africa, “Dadin Kowa” which is in it’s 25^th season, and the channel’s runaway hit political thriller, “Kwana Casa’in” (“90 Days”), which just concluded production on Season-7.   Several new original drama series are currently in development and the company will be debuting its first originally-produced premier feature film in Q4 2022.

“AREWA24” has been developing some of the finest Nigerian writers, producers, directors, editors and actors since the channel launched eight years ago,” says Jacob Arback, AREWA24’s CEO.  “We are now positioned to be a major Pan African producer of scripted, authentic African content – – for Nigeria, for Africa and for viewers in the West who are becoming more and more exposed to the unique and compelling stories being told in high-quality dramas and films from the Continent.”

Leading the new Original Drama and Film Division is Evans Ejioju, an experienced and talented industry veteran who has been the executive producer of Kwana Casa’in since its first season. Salisu Balabare, the current director of Kwana Casa’in and longtime director of the Dadin Kowa drama series, will head up creative direction for the new division.  Bob Reid, a well-known Emmy-award winning executive producer with Discovery Networks and the former EVP and Programming Executive at The Africa Channel in the U.S., is on board as a production consultant and executive producer of AREWA24’s original drama and film productions.

With the creation of this new Original Drama and Film Division, AREWA24 will leverage its own production resources and expertise, as well as look to partner with top creative talent from throughout the world, and with the major global streaming services, to develop and produce an expanding slate of scripted narrative content.

“Our goal is not just to create ever more popular and successful dramas for our core Hausa-speaking audiences,” says Arback. “Some of what we produce might not air first on AREWA24.  Going forward, we plan to create a slate of content that appeals to viewers throughout Africa and the rest of the world. The new production division will enable us to tailor content to suit those broader targeted audiences. To do that, we plan to produce authentic African content in English as well as in Hausa and take on more provocative subject matter across a wide range of program genres.”

ABOUT AREWA24 (https://arewa24.com/company-overview/):  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.  Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), the payTV platform TSTV (#361) and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun.  AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel.  AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.

For additional information please contact: info@arewa24.com