“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.
“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.
Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”
DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM
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CANAL+ INTERNATIONAL sun sanya tashar AREWA24 a jerin tashohinsu.
CANAL+ INTERNATIONAL ya cimma yarjejeniyarta da tashar nishadantarwa da tsarin rayuwa a Najeriya, wato AREWA24.
Tashar wadda aka bude a shekarar 2014 don haskakawa tare da fito da al’adun Hausawa, AREWA24 na isa ga masu kallo da ke magana da harshen Hausa sama da milyan 80 a yammacin Afirka.
Tashar AREWA24 na gabatar da shirye-shirye masu nishadantarwa da tsarin rayuwa da dama, iri daban-daban, Kama daga shirye-shiryen Gari Ya Waye da na Mata da Matasa da shiryeshiryen Hip Hop, da Fina-finan Kannywood da shirin “Kundin Kannywood” da Girke-Girke da kuma Shirn al’adu da shirye-shirye na musamman.Haka kuma shirye-shiryen talabijin na tashar AREWA24 sun hada da shirye-shiryen kiwon lafiya, da shirin yara da kada-kaden gargajiya da kuma wasannin kwaikwayo daban-daban na kasashen Indiya da Turkiyya masu dogon zango, wadanda duk aka fassarasu cikin harshen Hausa. Tashar nishadantarwa a Najeriya, AREWA24 na nan a kan na’urar tauraron dan adam ta Canal+ kan tasha mai lamba 285, wadda zata fara daga yau. Don haka ne, wannan sanarwa ke kaddamar da bude sabon rukunin tashohin talabijin a kasar Nijar.
Kamfanin CANAL+INTERNATIONAL yana kokarin ganin ya kara matsowa kusa da abokan huldarsa na Najeriya, domin fitar da hanyar biya musu bukatunsu. “Muna farin ciki da muka samun damar fadada shirye-shirye masu inganci da muke samarwa. Tashar AREWA24 tasha ce da ta ke samar da shirye shirye masu inganci tun daga shekarar 2014.
A halin yanzu CANAL+INTERNATIONAL ta iso kasar Nijar kuma muna fata mu bawa masu basira a kasar damar kaiwa ga dukkanin kasashen dake magana da harshen Faransanci a nahiyar Afirka. Manufarmu ita ce tallata nasarorin da Najeriya ta samu da kuma kulla wata alaka tsakanin bangarori daban-daban na nahiyar Afirka.” A cewar Cheikh Sarr, Babban Jami’in Canal + ta kasar Niger. “Mun yi farin cikin samun hadin guiwa da CANAL + INTERNATIONAL wajen nuna shirye-shirye masu inganci da harshen Hausa ga abokan huldarsu. Muna da tabbacin cewa shirye-sjiryenmu za su zaburar tare da nishadantar da sabbin masu kallonmu a kan CANAL + a kasar Nijar kamar yadda suke yi a tsawon shekaru biyar da suka wuce a Najeriya.” A cewar Celestine Umeibe, Shugaban sashen tallace-tallace na tashar AREWA24.
Game da AREWA24 : Za a iya sauke shirye-shiryen tashar AREWA24 a kowanne mako a kan youtube.com/AREWA24channel. Ku kasance da masu kallon tashar AREWA24 da ke k kafafen sada zumunta a kan: AREWA24.com, da https://facebook.com/AREWA24, da Instagram.com/AREWA24channel, da kuma twitter.com/AREWA24channel.
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AREWA24 makes debut on StarTimes
Pay TV provider, StarTimes Nigeria have announced the listing of Hausa language channel AREWA24, on its platform, in a bid to meet the growing demands of its Hausa subscribers.
According to the Brand and Marketing Director at StarTimes, Qasim Elegbede, “the demand for more Hausa language channels among our subscribers especially in the North rose significantly in the last year.
As a listening organization, we have given our Hausa subscribers exactly what they asked for, more entertainment.”
Also commenting on the development, the Head of Commercial Operations for AREWA24, Celestine Umeibe, noted that “The partnership between AREWA24 and StarTimes is indeed a welcomed development. Now more Hausa speakers across Northern Nigeria and the rest of the country have access to a premium, locally relevant entertainment and lifestyle channel that reflects the diversity of the North
and pride in culture.”
He added that “Consumer brand advertisers and their agencies can now reach deeper into their target audiences by having AREWA24 now distributed across all packages on StarTimes platform.”
Arewa 24 showcases entertainment, cultural and religious content televised in Hausa language and airs on channel 138 on StarTimes platform. It will be recalled that in December 2017, StarTimes announced the commencement of broadcast in Maiduguri, the Borno State capital in an aggressive expansion drive geared towards fulfilling its promise to deliver affordable entertainment to every Nigerian home. -
AREWA24 Launches its “Focus On Mental Health and Wellness Campaign” For The Entire Month of July
27 June 2023 – AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces the launch of its inaugural Focus on Mental Health and Wellness Month.
Throughout the month of July, AREWA24 will devote major segments of its daily breakfast show, “Gari Ya Waye,” and its women’s show, “Mata A Yau” to a series of in-depth discussions and interviews with some of the top doctors, therapists and other health experts on issues of mental health and wellness in Northern Nigeria. Although experts agree that mental health is an integral part of good health and well-being, it has been neglected in Nigeria and Northern Nigeria.According to the Association of Psychiatrists in Nigeria (APN), more than 60 million Nigerians are suffering from some form of mental illness, but only 10 percent are able to access appropriate care. APN President Taiwo Obindo explains that the gap in treatment is a result of various factors, including a lack of knowledge which leaves people with insufficient information about the causes of mental illness and the ability to identify and seek appropriate treatment.
Despite the prevalence of mental illness in the country, according to the Nigerian Medical Association, there are only 350 psychiatrists currently available to serve a Nigerian population of some 220 million people. It is estimated that at least one out of every four Nigerians are living with some sort or mental illness.
“People do not have an understanding about mental health,” says Nigerian mental health expert, Aisha Bubah. “So mental health gets attributed to so many cultural beliefs, superstitious beliefs, and evil. And the image of mental health people have is always about the most extreme cases.”AREWA24 is working to fill this glaring knowledge gap by first providing basic information and awareness about mental health, mental illness and mental wellness. The goal of the AREWA24 Mental Health and Wellness campaign is to close the information gap by providing credible information and to eliminate the stigmatism surrounding issues of mental health. AREWA24 has brought together a group of psychiatrists, therapists, and subject matter experts who will also discuss how we can all develop ways to nurture positive mental wellness, both individually and with our families. This includes services ranging from assessment, diagnosis, treatment, and counseling – all dedicated to maintaining and restoring the mental well-being of Northern Nigerians.
“At AREWA24, we’re committed to using our broadly distributed, popular and trusted entertainment platform to serve our Northern Nigerian communities with positive campaigns such as our upcoming “Focus on Mental Health and Wellness Month,” said Aisha Lawal, Executive Producer of AREWA24’s Studio Productions. “We believe it’s our corporate and social responsibility to go beyond just entertaining our viewers. That’s why we want to raise awareness around critically important issues in our communities such as mental health. We want to help educate and inform our sons and daughters, help prepare them for a better future, and try to address some of the root causes of poverty to which poor mental health is a major contributor.”
ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking, and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), the payTV and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.
To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store, and Amazon Fire TV.
For additional information please contact: info@arewa24.com
