“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.
“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.
Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”
DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM
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How we wish ’90 Days’ will be a path to followed
The new drama series from AREWA24, ‘Kwana Casa’in’ (90 Days), has come with a new plots and styles that is quite different from the Kannywood movies we watch every day. The story tells about Nigerian politics and what has really been happening in our universities and in our daily lives.
For decades, our Kannywood movies should be pointing out the kind of problems we were faced with; instead, our Hausa movies portray dancing, music and modeling. In the 90 days drama series, there is a very high-quality picture which is different compared to Kennywood movies. This is because high-quality equipment has been used in the film making to give viewers a quality picture.
And the locations used in the drama are quite amazing, places such as hospitals, offices, homes, universities and a radio station. Really, AREWA24 has used a collection of professionals and they deserve a thump up. Looking at the places in the drama, even if someone is living outside Nigeria, they can fully understand what the story is trying to portray. This alone shows that AREWA24 is one of a kind and with professionals. Whenever I am watching ‘Kwana Casa’in,’(90 Days) I feel like am watching a reality drama, because the drama shows the way people in power and the way the poor live. Today, people in power make good use of the poor to subjugate high positions by all means. I believe that, before the end of this drama, many people will learn different lessons in life. When I first saw the faces of some Kannywood actors and actress, I felt weak and fear engulfed my heart – – the fear of sabotaging the drama the way they always did in their movies. But, to my surprise, they appear to be different and serious in this drama without making us bored of watching it. This showed me that, if they can have a good story and equipment, and invite educated people in their productions, I feel that they might be even better in the Kannywood film Industry. The way these artists showed commitment and expertise; it is very impressive. Even those who watch foreign movies will salute them, because developed countries were producing dramatic series about issues facing them in their countries, unlike the trash in the films we’re used to watching. It seems like the 90 days drama will overshadow AREWA24’s drama series, Dadin Kowa, as there is no single drama from the Kannywood [film industry] to rub shoulders with Dadin Kowa so far. It may only be AREWA24 that can be able to shine again with its new and well-produced drama series, 90 days (Kwana Casa’in). During the long time I have been watching Kannywood’s Hausa films, I realised that here is a school for Kannywood to learn more. Gradually AREWA24 will replace Hausa dramas, because they are treating issues that are affecting us in this country, not just singing and dancing on our TV screens. Fadila H Aliyu Kurfi is a writer and analyst on current affairs and an activist.
She can be contacted through email: fadilakurfi@gmail.com, Facebook: Fadila H Aliyu Kurfi.
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Al Jazeera And AREWA24 Partner To Dub Documentaries And Series Into Hausa For 40+ Million Viewers In Northern Nigeria And The Sahel
23 November, 2021. Doha/Lagos. Al Jazeera English documentaries and series, dubbed into the Hausa language, will soon be available to AREWA24’s 40+ million viewers in Northern Nigeria, Niger, Chad, and Cameroon through a new Distribution Agreement recently concluded between Al Jazeera and AREWA24.
This distribution agreement will make Al Jazeera’s English language programs available via AREWA24’s Free-to-Air Satellite channel and via the region’s major PayTV services: DStv, StarTimes, CANAL+ and TSTV and on AREWA24’s global streaming service, “AREWA24 On Demand.”
“We are very pleased with this agreement as it makes Al Jazeera English’s content available to new audiences in a large part of Africa in their own language,” said Acting Executive Director of Global Brand and Communication Division, Ramzan Alnoimi. “We are looking forward to expanding the distribution of Al Jazeera content dubbed in other languages in the future.”
AREWA24 CEO, Jacob Arback, said: “the Al Jazeera brand and its outstanding programming will be very well received by AREWA24’s Northern Nigerian and West African audiences.”
“We couldn’t be more excited about this new partnership, Arback added, and about being the first television network to broadcast Al Jazeera’s high-quality programs in Hausa, a language spoken by over 90M people in Nigeria and West Africa.”
AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming. The AREWA24 television channel reaches more than 40 million Hausa speakers in Nigeria and West Africa and the Kano and Lagos-based company is now among the leading Pan-African television, production, content-distribution and media companies.
Nigeria is one of Al Jazeera’s key markets in Africa. This agreement, unprecedentedly, allows Al Jazeera-produced content to be dubbed into Hausa and be available to a much wider and diverse audience in the region.
ABOUT AL JAZEERA ENGLISH: Al Jazeera English Channel provides international news and current affairs that places people at the heart of the story, rooted in the belief that everyone has a story worth hearing. Through its fearless journalism and award-winning programming, it tells authentic stories about people everywhere, without geographical or cultural prejudice. Since launching in 2006, Al Jazeera English has garnered international praise for its impartial and fact-based reporting, winning prestigious awards from journalism’s most respected institutions. With headquarters in the Middle East and correspondents in 69 bureaus around the world, it offers a fresh perspective on global news. From developed to developing markets, it adds local context through an on-the-ground presence in as many places as possible. Today, Al Jazeera English reaches more than 350 million households in over 150 countries (as of February 2020), delivering bold reporting that informs, empowers and challenges perceptions.
For more information, please click here https://www.aljazeera.com/
ABOUT AREWA24: AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), the payTV platform TSTV (#361) and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel.
For more information on AREWA24: https://arewa24.com/company-overview/ and to contact us: info@arewa24.com
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CANAL+ INTERNATIONAL sun sanya tashar AREWA24 a jerin tashohinsu.
CANAL+ INTERNATIONAL ya cimma yarjejeniyarta da tashar nishadantarwa da tsarin rayuwa a Najeriya, wato AREWA24.
Tashar wadda aka bude a shekarar 2014 don haskakawa tare da fito da al’adun Hausawa, AREWA24 na isa ga masu kallo da ke magana da harshen Hausa sama da milyan 80 a yammacin Afirka.
Tashar AREWA24 na gabatar da shirye-shirye masu nishadantarwa da tsarin rayuwa da dama, iri daban-daban, Kama daga shirye-shiryen Gari Ya Waye da na Mata da Matasa da shiryeshiryen Hip Hop, da Fina-finan Kannywood da shirin “Kundin Kannywood” da Girke-Girke da kuma Shirn al’adu da shirye-shirye na musamman.Haka kuma shirye-shiryen talabijin na tashar AREWA24 sun hada da shirye-shiryen kiwon lafiya, da shirin yara da kada-kaden gargajiya da kuma wasannin kwaikwayo daban-daban na kasashen Indiya da Turkiyya masu dogon zango, wadanda duk aka fassarasu cikin harshen Hausa. Tashar nishadantarwa a Najeriya, AREWA24 na nan a kan na’urar tauraron dan adam ta Canal+ kan tasha mai lamba 285, wadda zata fara daga yau. Don haka ne, wannan sanarwa ke kaddamar da bude sabon rukunin tashohin talabijin a kasar Nijar.
Kamfanin CANAL+INTERNATIONAL yana kokarin ganin ya kara matsowa kusa da abokan huldarsa na Najeriya, domin fitar da hanyar biya musu bukatunsu. “Muna farin ciki da muka samun damar fadada shirye-shirye masu inganci da muke samarwa. Tashar AREWA24 tasha ce da ta ke samar da shirye shirye masu inganci tun daga shekarar 2014.
A halin yanzu CANAL+INTERNATIONAL ta iso kasar Nijar kuma muna fata mu bawa masu basira a kasar damar kaiwa ga dukkanin kasashen dake magana da harshen Faransanci a nahiyar Afirka. Manufarmu ita ce tallata nasarorin da Najeriya ta samu da kuma kulla wata alaka tsakanin bangarori daban-daban na nahiyar Afirka.” A cewar Cheikh Sarr, Babban Jami’in Canal + ta kasar Niger. “Mun yi farin cikin samun hadin guiwa da CANAL + INTERNATIONAL wajen nuna shirye-shirye masu inganci da harshen Hausa ga abokan huldarsu. Muna da tabbacin cewa shirye-sjiryenmu za su zaburar tare da nishadantar da sabbin masu kallonmu a kan CANAL + a kasar Nijar kamar yadda suke yi a tsawon shekaru biyar da suka wuce a Najeriya.” A cewar Celestine Umeibe, Shugaban sashen tallace-tallace na tashar AREWA24.
Game da AREWA24 : Za a iya sauke shirye-shiryen tashar AREWA24 a kowanne mako a kan youtube.com/AREWA24channel. Ku kasance da masu kallon tashar AREWA24 da ke k kafafen sada zumunta a kan: AREWA24.com, da https://facebook.com/AREWA24, da Instagram.com/AREWA24channel, da kuma twitter.com/AREWA24channel.
