“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.
“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.
Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”
DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM
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AREWA24 Goes Global With New All-Hausa Language Streaming Service
AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria and West Africa, announces the launch of “AREWA24 ON DEMAND,” its new global subscription video-on-demand (“SVOD”) streaming service. Hausa speakers and their families everywhere in the world will now be able to enjoy the award-winning and diverse Hausa language programming that Nigerians and other West Africans get to enjoy on a daily basis from the 24/7 AREWA24 television channel.
AREWA24 CEO, Jacob Arback, describes the new on demand streaming service as a way of extending the network’s reach to Hausa speakers throughout the world. “Sharing a sense of home and a deep pride in local culture lies at the heart of what the AREWA24 ON DEMAND streaming service and the AREWA24 brand is all about. Now, through our new on demand streaming service, our viewers will be able to share and enjoy the best, locally relevant, family-focused entertainment programming with Hausa speakers everywhere. Most importantly, we are sharing pride in culture and a sense of belonging for Hausa families living outside of Nigeria or other West African countries.”
Arback added that AREWA24 ON DEMAND will launch with thousands of hours of unique and original content. “We’re producing a dozen original shows across genres and formats each and every day in our Kano, Nigeria production studios, including two of the highest rated drama series in the region, “90 Days” and “Dadin Kowa.” In addition, we voice-dub a wide variety of international and independently-produced African programming into Hausa in our three dubbing studios, all of which will be available on the new streaming service.”
The new AREWA24 ON DEMAND SVOD service will provide unlimited access to all currently-produced AREWA24 series and programming as well as to its library of Hausa language programming, the largest library of Hausa content in the world. Along with the channel’s popular drama series, AREWA24 ON DEMAND will serve up a large collection of new and fresh programming every day, including new Kannywood movies, Hausa Hip Hop, cooking shows, the channel’s flagship daily breakfast show, sports, culture, behind the scenes Kannywood entertainment, women’s programming, youth and kids shows, and much more.
To sign up for the new AREWA24 ON DEMAND SVOD service, go to http://tv.arewa24.com or look for us on the App Store, Google Play, Roku Channel Store, and Amazon Fire TV.
ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 38 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com -
AREWA24 celebrates its sixth anniversary with a slate of new shows
AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major slate of new and exciting shows to coincide with the company’s sixth anniversary.
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How we wish ’90 Days’ will be a path to followed
The new drama series from AREWA24, ‘Kwana Casa’in’ (90 Days), has come with a new plots and styles that is quite different from the Kannywood movies we watch every day. The story tells about Nigerian politics and what has really been happening in our universities and in our daily lives.
For decades, our Kannywood movies should be pointing out the kind of problems we were faced with; instead, our Hausa movies portray dancing, music and modeling. In the 90 days drama series, there is a very high-quality picture which is different compared to Kennywood movies. This is because high-quality equipment has been used in the film making to give viewers a quality picture.
And the locations used in the drama are quite amazing, places such as hospitals, offices, homes, universities and a radio station. Really, AREWA24 has used a collection of professionals and they deserve a thump up. Looking at the places in the drama, even if someone is living outside Nigeria, they can fully understand what the story is trying to portray. This alone shows that AREWA24 is one of a kind and with professionals. Whenever I am watching ‘Kwana Casa’in,’(90 Days) I feel like am watching a reality drama, because the drama shows the way people in power and the way the poor live. Today, people in power make good use of the poor to subjugate high positions by all means. I believe that, before the end of this drama, many people will learn different lessons in life. When I first saw the faces of some Kannywood actors and actress, I felt weak and fear engulfed my heart – – the fear of sabotaging the drama the way they always did in their movies. But, to my surprise, they appear to be different and serious in this drama without making us bored of watching it. This showed me that, if they can have a good story and equipment, and invite educated people in their productions, I feel that they might be even better in the Kannywood film Industry. The way these artists showed commitment and expertise; it is very impressive. Even those who watch foreign movies will salute them, because developed countries were producing dramatic series about issues facing them in their countries, unlike the trash in the films we’re used to watching. It seems like the 90 days drama will overshadow AREWA24’s drama series, Dadin Kowa, as there is no single drama from the Kannywood [film industry] to rub shoulders with Dadin Kowa so far. It may only be AREWA24 that can be able to shine again with its new and well-produced drama series, 90 days (Kwana Casa’in). During the long time I have been watching Kannywood’s Hausa films, I realised that here is a school for Kannywood to learn more. Gradually AREWA24 will replace Hausa dramas, because they are treating issues that are affecting us in this country, not just singing and dancing on our TV screens. Fadila H Aliyu Kurfi is a writer and analyst on current affairs and an activist.
She can be contacted through email: fadilakurfi@gmail.com, Facebook: Fadila H Aliyu Kurfi.
