“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.
“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.
Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”
DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM
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AREWA24 announces a new slate of original dramas, films and studio shows on the company’s 10th anniversary
AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major new slate of original shows, films and dramas, as well as the acquisition of several top Hausa language drama series exclusively for its streaming service, AREWA24 On Demand.
To celebrate AREWA24’s 10th Anniversary, AREWA24 has just launched its dynamic new studio-based youth show, “Arewa Gen-Z,” which is aimed at Northern Nigeria’s huge youth population. “Arewa Gen-Z” produced and hosted by youths, focuses on contemporary challenges facing young people daily. The weekly half hour show will showcase inspirational success stories, along with art, music, and youth culture. The show also presents a platform for youth friendly brands to connect with young people from across northern Nigeria.
AREWA24 will soon be unveiling the network’s first feature film, “The Jaru Road,” a compelling and authentic Northern Nigeria story, produced in English, and targeting audiences across Africa and beyond. The company has slated four additional films for production in 2024 – 2025, some in the Hausa language for local audiences in Nigeria and West Africa, and some in English language for African and global viewers. In addition, AREWA24 is launching “Climate Change Africa,” a show which will delve into the critical impact of climate change in Nigeria, across Africa, and the rest of the world.
“These new shows reflect AREWA24’s deep commitment to producing locally relevant and authentic original studio shows, dramas and films, and at international standards of production quality,” says Celestine Umeibe, AREWA24’s Chief Commercial Officer and Deputy CEO. “This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally and give viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.”
AREWA24 will continue producing new seasons of its flagship original hit drama series, “Kwana Casa’in and “Dadin Kowa,” and is developing three new original drama series to debut at the end of 2024 and into 2025. The first of the new drama series, “Jos Chronicles,” is set in the Middle Belt city of Jos, and will be produced in English and in Jos Hausa. The series is a dramedy – part drama and part comedy – focused on the complex intertwined relationships of five close friends and is expected to have strong appeal to Middle Belt audiences. “Jos Chronicles” will also be distributed by AREWA24 on its streaming service for Pan African and for global television audiences.
AREWA24 is also working in partnership with several top A-List Independent Hausa drama/Kannywood producers to debut their drama series exclusively on AREWA24 ON Demand and on the AREWA24 television network.
ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), and on the Canal+ payTV service (channel #297) in Niger, Chad, and Cameroon. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.
For additional information please contact: info@arewa24.com
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AREWA24 Goes Global With New All-Hausa Language Streaming Service
AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria and West Africa, announces the launch of “AREWA24 ON DEMAND,” its new global subscription video-on-demand (“SVOD”) streaming service. Hausa speakers and their families everywhere in the world will now be able to enjoy the award-winning and diverse Hausa language programming that Nigerians and other West Africans get to enjoy on a daily basis from the 24/7 AREWA24 television channel.
AREWA24 CEO, Jacob Arback, describes the new on demand streaming service as a way of extending the network’s reach to Hausa speakers throughout the world. “Sharing a sense of home and a deep pride in local culture lies at the heart of what the AREWA24 ON DEMAND streaming service and the AREWA24 brand is all about. Now, through our new on demand streaming service, our viewers will be able to share and enjoy the best, locally relevant, family-focused entertainment programming with Hausa speakers everywhere. Most importantly, we are sharing pride in culture and a sense of belonging for Hausa families living outside of Nigeria or other West African countries.”
Arback added that AREWA24 ON DEMAND will launch with thousands of hours of unique and original content. “We’re producing a dozen original shows across genres and formats each and every day in our Kano, Nigeria production studios, including two of the highest rated drama series in the region, “90 Days” and “Dadin Kowa.” In addition, we voice-dub a wide variety of international and independently-produced African programming into Hausa in our three dubbing studios, all of which will be available on the new streaming service.”
The new AREWA24 ON DEMAND SVOD service will provide unlimited access to all currently-produced AREWA24 series and programming as well as to its library of Hausa language programming, the largest library of Hausa content in the world. Along with the channel’s popular drama series, AREWA24 ON DEMAND will serve up a large collection of new and fresh programming every day, including new Kannywood movies, Hausa Hip Hop, cooking shows, the channel’s flagship daily breakfast show, sports, culture, behind the scenes Kannywood entertainment, women’s programming, youth and kids shows, and much more.
To sign up for the new AREWA24 ON DEMAND SVOD service, go to http://tv.arewa24.com or look for us on the App Store, Google Play, Roku Channel Store, and Amazon Fire TV.
ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 38 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com -
AREWA24 Launches new slate of Q4 Programming, hires top executives
AREWA24, the leading Hausa language entertainment and lifestyle channel in
Nigeria, announces a slate of new premium programming for Q4 and Q1 2019, including the launch of the channel’s much-anticipated new original Hausa drama series in January, complementing its current long-running and award-winning series, “Dadin Kowa.” The ambitious new drama series is currently in production, and is expected to set a new standard for originality and quality in Hausa language television production.
AREWA24’s new slate of programs launching in October includes “Amo Daga Arewa.” This primetime music series features live performances and interviews with the incredibly talented musicians from across the North, including traditional music genres, as well as R&B, soul and religious. “Amo Daga Arewa” brings together the more traditional elements of the rich Northern Nigerian music culture, adding to
AREWA24’s already popular Hip Hop programs.
Re-launching in the fourth quarter with a brand new format and hosts, “Matasa@360” is a contemporary, street-wise and relevant youth show, focusing on the talent, innovation, and creativity of Northern Nigerian youth. The show also addresses the very real challenges facing young people in the region and the pressures they experience on a daily basis. The show’s regular featured segments explore how Northern Nigerian youth navigate daily life, relationships, media, entrepreneurship, performing arts, current affairs, campus life, technology and other areas that youth from all over the world can relate to.
AREWA24 has also green-lit a fourth season of “Haske: Matan Arewa,” featuring the dynamic women from Northern Nigeria as they tell their stories intimately and passionately. Breaking social and cultural barriers to becoming leaders, traders, teachers, entrepreneurs, rural activists, filmmakers and more, these amazing women share their successes, their struggles, their disappointments and their triumphs.
Rounding out AREWA24’s new Q4 programming lineup are dozens of Kannywood’s newest and best films from the industry’s top directors, producers and actors. AREWA24 now rivals any channel in the region when it comes to showcasing the most and the best Kannywood films. The channel has also licensed new shows for young viewers who watch its popular morning and afternoon Children’s block.
AREWA24 also announces two major executive programming and production hires at its Kano studio: Kadiri Yusef and Evans Ejiogu, each of whom brings their long experience and stellar track records in the Lagos television and media sector to Kano.Kadiri Yusef is a veteran executive of the programming and production staff at Silverbird Television, where he worked from 2004 to 2017. Kadiri became Silverbird’s Head of Television Production in 2006 where he directed most of Silverbird’s flagship shows, and all of its live broadcast programs. At AREWA24, Kadiri is in charge of directing all of the channel’s diverse studio-based shows and formats.
Evans Ejiogu has been a successful television content creator, producer, director, writer and video editor.
Along with his programming and production experience across formats and genres, Evans also brings to AREWA24 his extensive commercial skills honed from a decade in the corporate communications and advertising sectors. Evans’ work in theatre, television drama, short films, commercial production, radio and online digital content, helps raise the overall level of expertise and production quality at AREWA24.
Says Jacob Arback, AREWA24’s CEO, “we are very fortunate to have programming executives of such caliber and professional pedigree working at AREWA24. Evans and Kadiri are not only contributing to our already high performing programming staff and raising the channel’s production values, they are also helping to grow and further professionalize Northern Nigeria’s television and media sector.”
ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, and, in Nigeria, on the StarTimes pay bouquet (channel#138), on the StarTimes DTH satellite platform (channel#538) and on the two Multichoice pay platforms, DStv (channel #261) and GOtv (channel #101). AREWA24’s original productions are also uploaded weekly to youtube.com/AREWA24channel, and the channel benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24,
Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com.
