30 June, 2020 – AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major slate of new and exciting shows to coincide with the company’s sixth anniversary. Since its launch in 2014, AREWA24 has consistently produced high-quality programming that provides an authentic Northern Nigerian voice for its audiences and reflects the region’s pride in local culture, arts and lifestyle for Hausa speaking families everywhere.
AREWA24 will debut a gripping new drama series, “Labarina,” from the well-known and highly respected Hausa director, Aminu Saira, beginning in July. Additionally, viewers will be treated to a new Season-2 of the popular hit comedy series, “Gidan Badamasi.” The network will also premier all new episodes of the longest-running drama series in Northern Nigeria, “Dadin Kowa” and AREWA24’s other blockbuster hit drama series, “90 Days.” AREWA24 continues to air the most recent and popular Kannywood movies and has licensed a collection of new movie titles that will be rolled out in the weeks and months ahead.
In the important children’s and youth categories, AREWA24 has teamed up with the iconic children’s show, Sesame Street, to present a Nigerian version of the show, “Dandalin Sesame,” featuring all of the show’s lovable characters, but in a Nigerian cultural context and all in Hausa. AREWA24 will also debut a new and highly-acclaimed kids’ educational show, “Akili and Me,” from the same producers as the popular youth show, Ubongo Kids, which currently airs on AREWA24. Rounding out the slate of new youth shows are “My Better World,” an animated series that follows the exciting adventures of six African teens as they navigate the complex challenges of school, family and friendship, and “The 77%”, a gritty, street-relevant youth magazine show about the 77% of Africans who are under the age of 35 and who will be shaping the Continent’s future.
“Sesame Workshop is proud to partner with Arewa 24 to deliver Sesame Street programming that was developed locally to meet the specific educational needs of children in Nigeria. We look forward to a successful partnership with Arewa 24 and to Dandalin Sesame continuing to bring laughter and learning in the Hausa language for many years to come,” said Danny Labin, Sesame Workshop’s Vice President of International Social Impact.
In the lifestyle category, AREWA24 is also debuting “Jakadan Arewa.” Jakadan Arewa is a travel, lifestyle and profile show featuring Hausa personalities, musicians and communities in other African countries and beyond.
“There is no better way to celebrate our sixth anniversary than to treat our viewers to a special collection of new Hausa dramas, kids and youth shows and other family-friendly entertainment programs that anchor our lineup,” says John Ekainu, AREWA24’s Studio General Manager. Ekainu adds that “all of these new shows will be available on the company’s global subscription streaming service, “AREWA24 On Demand,” reaching Hausa speakers around the world.”
Celestine Umeibe, AREWA24’s Chief Commercial Officer, adds: “All of these new shows further demonstrates AREWA24’s commitment to our 40M viewers and to our advertising partners, who are always guaranteed 100% compliance on their placements, who receive in-depth knowledge and insights into the Northern consumer market and who enjoy a high return on investment for their ad placements on AREWA24.”
ABOUT AREWA24 (www.arewa24.com): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches approximately 40 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital and social media platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
ABOUT AREWA24 On Demand: AREWA24 On Demand, a division of Network AREWA24, Ltd, is an all-Hausa language global streaming and OTT service with the mission of sharing pride in local culture with Hausa speakers worldwide. The service launched with over 2,000 episodes of Nigeria’s and West Africa’s favorite shows across a variety of genres and formats, including original award-winning dramas, Kannywood movies, talk and variety, women’s programming, Hip Hop, youth and kids shows, cooking, culture and much more. To subscribe to the new AREWA24 On Demand streaming service, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.
For additional information please contact: info@arewa24.com
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AREWA24 Goes Global With New All-Hausa Language Streaming Service
AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria and West Africa, announces the launch of “AREWA24 ON DEMAND,” its new global subscription video-on-demand (“SVOD”) streaming service. Hausa speakers and their families everywhere in the world will now be able to enjoy the award-winning and diverse Hausa language programming that Nigerians and other West Africans get to enjoy on a daily basis from the 24/7 AREWA24 television channel.
AREWA24 CEO, Jacob Arback, describes the new on demand streaming service as a way of extending the network’s reach to Hausa speakers throughout the world. “Sharing a sense of home and a deep pride in local culture lies at the heart of what the AREWA24 ON DEMAND streaming service and the AREWA24 brand is all about. Now, through our new on demand streaming service, our viewers will be able to share and enjoy the best, locally relevant, family-focused entertainment programming with Hausa speakers everywhere. Most importantly, we are sharing pride in culture and a sense of belonging for Hausa families living outside of Nigeria or other West African countries.”
Arback added that AREWA24 ON DEMAND will launch with thousands of hours of unique and original content. “We’re producing a dozen original shows across genres and formats each and every day in our Kano, Nigeria production studios, including two of the highest rated drama series in the region, “90 Days” and “Dadin Kowa.” In addition, we voice-dub a wide variety of international and independently-produced African programming into Hausa in our three dubbing studios, all of which will be available on the new streaming service.”
The new AREWA24 ON DEMAND SVOD service will provide unlimited access to all currently-produced AREWA24 series and programming as well as to its library of Hausa language programming, the largest library of Hausa content in the world. Along with the channel’s popular drama series, AREWA24 ON DEMAND will serve up a large collection of new and fresh programming every day, including new Kannywood movies, Hausa Hip Hop, cooking shows, the channel’s flagship daily breakfast show, sports, culture, behind the scenes Kannywood entertainment, women’s programming, youth and kids shows, and much more.
To sign up for the new AREWA24 ON DEMAND SVOD service, go to http://tv.arewa24.com or look for us on the App Store, Google Play, Roku Channel Store, and Amazon Fire TV.
ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 38 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com -
CANAL+ INTERNATIONAL Adds AREWA24 TV channel to its bouquet
CANAL+INTERNATIONAL enriches its offer with the Nigerian entertainment and lifestyle channel, AREWA24. Launched in 2014 to give visibility and highlight the Hausa culture, AREWA24 addresses over 80 million Hausa speakers in West Africa.
AREWA24 offers a wide variety of entertainment and lifestyle programming genres and formats, from Breakfast Show/talk formats to youth and women’s programming to Hip Hop,
Kannywood films and Kannywood “behind-the-scenes” entertainment to cooking, culture and documentaries. AREWA24’s television lineup also includes medical and health programs, children’s shows, traditional music genres and a variety of Indian and Turkish television series, all character-dubbed into Hausa.The Nigerian entertainment channel AREWA24 is available on the Canal+ bouquet on channel 285 starting today.
Thus, this announcement formalizes the opening in Niger of the new subsidiary of the audiovisual group. CANAL+INTERNATIONAL is investing to get closer to its Nigerien subscribers and to design an offer adapted to their needs.
“We are excited to be able to expand our offering of original content. AREWA24 is a channel that has been providing high quality programming since 2014. CANAL+INTERNATIONAL is
now present in Niger and we hope to give local talent the opportunity to reach all French speaking Africa. Our mission is to promote Nigerian successes and to create bridges
between the different regions of the African continent.” says Cheikh Sarr, Chief Executive Officer of Canal + Niger.
“We are very excited to partner with CANAL + INTERNATIONAL in delivering high quality Hausa language programming to its subscribers. We are confident that our programs will
inspire and entertain our new CANAL + viewers in Niger as they have been doing for the past five years in Nigeria.” Says Celestine Umeibe, AREWA24’s Head of Commercial OperationsAbout AREWA24 : AREWA24 original productions are also downloadable every week on youtube.com/AREWA24channel. Join the AREWA24 digital community on social media:AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
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AREWA24 Launches its “Focus On Mental Health and Wellness Campaign” For The Entire Month of July
27 June 2023 – AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces the launch of its inaugural Focus on Mental Health and Wellness Month.
Throughout the month of July, AREWA24 will devote major segments of its daily breakfast show, “Gari Ya Waye,” and its women’s show, “Mata A Yau” to a series of in-depth discussions and interviews with some of the top doctors, therapists and other health experts on issues of mental health and wellness in Northern Nigeria. Although experts agree that mental health is an integral part of good health and well-being, it has been neglected in Nigeria and Northern Nigeria.According to the Association of Psychiatrists in Nigeria (APN), more than 60 million Nigerians are suffering from some form of mental illness, but only 10 percent are able to access appropriate care. APN President Taiwo Obindo explains that the gap in treatment is a result of various factors, including a lack of knowledge which leaves people with insufficient information about the causes of mental illness and the ability to identify and seek appropriate treatment.
Despite the prevalence of mental illness in the country, according to the Nigerian Medical Association, there are only 350 psychiatrists currently available to serve a Nigerian population of some 220 million people. It is estimated that at least one out of every four Nigerians are living with some sort or mental illness.
“People do not have an understanding about mental health,” says Nigerian mental health expert, Aisha Bubah. “So mental health gets attributed to so many cultural beliefs, superstitious beliefs, and evil. And the image of mental health people have is always about the most extreme cases.”AREWA24 is working to fill this glaring knowledge gap by first providing basic information and awareness about mental health, mental illness and mental wellness. The goal of the AREWA24 Mental Health and Wellness campaign is to close the information gap by providing credible information and to eliminate the stigmatism surrounding issues of mental health. AREWA24 has brought together a group of psychiatrists, therapists, and subject matter experts who will also discuss how we can all develop ways to nurture positive mental wellness, both individually and with our families. This includes services ranging from assessment, diagnosis, treatment, and counseling – all dedicated to maintaining and restoring the mental well-being of Northern Nigerians.
“At AREWA24, we’re committed to using our broadly distributed, popular and trusted entertainment platform to serve our Northern Nigerian communities with positive campaigns such as our upcoming “Focus on Mental Health and Wellness Month,” said Aisha Lawal, Executive Producer of AREWA24’s Studio Productions. “We believe it’s our corporate and social responsibility to go beyond just entertaining our viewers. That’s why we want to raise awareness around critically important issues in our communities such as mental health. We want to help educate and inform our sons and daughters, help prepare them for a better future, and try to address some of the root causes of poverty to which poor mental health is a major contributor.”
ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking, and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), the payTV and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.
To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store, and Amazon Fire TV.
For additional information please contact: info@arewa24.com
