The new drama series from AREWA24, ‘Kwana Casa’in’ (90 Days), has come with a new plots and styles that is quite different from the Kannywood movies we watch every day. The story tells about Nigerian politics and what has really been happening in our universities and in our daily lives.
For decades, our Kannywood movies should be pointing out the kind of problems we were faced with; instead, our Hausa movies portray dancing, music and modeling. In the 90 days drama series, there is a very high-quality picture which is different compared to Kennywood movies. This is because high-quality equipment has been used in the film making to give viewers a quality picture.
And the locations used in the drama are quite amazing, places such as hospitals, offices, homes, universities and a radio station. Really, AREWA24 has used a collection of professionals and they deserve a thump up. Looking at the places in the drama, even if someone is living outside Nigeria, they can fully understand what the story is trying to portray. This alone shows that AREWA24 is one of a kind and with professionals. Whenever I am watching ‘Kwana Casa’in,’(90 Days) I feel like am watching a reality drama, because the drama shows the way people in power and the way the poor live. Today, people in power make good use of the poor to subjugate high positions by all means. I believe that, before the end of this drama, many people will learn different lessons in life. When I first saw the faces of some Kannywood actors and actress, I felt weak and fear engulfed my heart – – the fear of sabotaging the drama the way they always did in their movies. But, to my surprise, they appear to be different and serious in this drama without making us bored of watching it. This showed me that, if they can have a good story and equipment, and invite educated people in their productions, I feel that they might be even better in the Kannywood film Industry. The way these artists showed commitment and expertise; it is very impressive. Even those who watch foreign movies will salute them, because developed countries were producing dramatic series about issues facing them in their countries, unlike the trash in the films we’re used to watching. It seems like the 90 days drama will overshadow AREWA24’s drama series, Dadin Kowa, as there is no single drama from the Kannywood [film industry] to rub shoulders with Dadin Kowa so far. It may only be AREWA24 that can be able to shine again with its new and well-produced drama series, 90 days (Kwana Casa’in). During the long time I have been watching Kannywood’s Hausa films, I realised that here is a school for Kannywood to learn more. Gradually AREWA24 will replace Hausa dramas, because they are treating issues that are affecting us in this country, not just singing and dancing on our TV screens. Fadila H Aliyu Kurfi is a writer and analyst on current affairs and an activist.
She can be contacted through email: fadilakurfi@gmail.com, Facebook: Fadila H Aliyu Kurfi.
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AREWA24 Broadcasts DW’s “77 Percent” In Hausa Language
“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.
“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.
Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”
DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM -
Arewa24’s new streaming service targets 8 million plus Hausa-speaking diaspora – just US$4.99 a month
Northern Nigerian Hausa-language channel Arewa24 is launching Arewa24On Demand, a new global subscription video-on-demand and OTT streaming service. Russell Southwood spoke to Arewa24 CEO Jacob Arback about why it launched the service and what is planned.
The idea for launching a VoD and OTT streaming service has been in Arewa24’s strategic roadmap for a long-time: Our goal was to unite Hausa speakers on a TV platform in the north, then expand to the rest of Nigeria, then out to the Hausa diaspora. We were waiting to get a critical mass of library content with the quality standards needed to compete internationally.”
Arback describes the new service as “Netflix for Hausa content”, which means that it has all the genres of that global service, including drama, music, sports and so on. There will be no advertising and users will get unlimited access for US$4.99 a month and US$48 a year.
Launched at the end of October, it will be available from Arewa24’s website and there are iOS and Android apps available. Google Play shows that there have already been 500,000+ downloads of the app. It will also be available on Roku and Amazon Prime and over time through several other platforms.
“The strategy is to upload the content free on YouTube with a transition message saying that users will need to move over to the new channels by 21st November. We want to start with early adopter fans in Saudi Arabia, Sudan, the USA and Europe.” He sees the service as a way of avoiding having an expensive satellite service to reach these diaspora fans.
Arewa24 is working closely with independent producers in the north that Arback says has “wonderful writers and storytellers. All they need is capital, says Arback, to grow like Nollywood in the south of the country:”We are working with a couple of producers, producing special features where they talk about their films.”
Its content strategy is very much focused around original scripted drama produced by the channel. Titles include thriller 90 Days and popular long-running drama Dadin Kowa, the channel’s first sitcom produced through an independent production house:”We will script another original drama next year. Hausa speakers love dramas. They very hyper-local but with high production values.”
In addition, there will be all the other content on the channel including: its hip-hop programmes, its breakfast and cooking shows, its kids content and sports (including round-ups of the EPL and big leagues from London, dubbed into Hausa). There will also be a shorts section including animation, comedy, skits and short films:”We have one show where the social media team go out and ask people stupid questions.”
How much will the new service be affected by connectivity challenges?:”The service is first and foremost targeting Hausa speakers outside Nigeria who want culturally appropriate entertainment. We’re a very specific niche channel for a particular diaspora community: a rough estimate indicates there are 8-10 million of them with the largest communities in Saudi Arabia and Sudan. It will be available in Northern Nigeria and will have a feature that adjusts to the speed of the connection available.”
How many subscribers does he think it will have in 2-3 years time?:”I couldn’t tell you. We have 50 million YouTube viewers but we’re taking a big leap investing in this. We need to deliver fresh content every day, every week. We want to produce 11-12 shows every day and it makes sense to have another distribution channel to let others see it.”
What level of investment has gone into it?:”For our channel, it’s a big investment but in a global context, it’s probably quite reasonable.” It wanted to get in before someone got in ahead of them:”It all starts with content. We probably have 45,000 hours. Only half will go on the app as the later work was of higher quality.”
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AREWA24 Launches its “Focus On Mental Health and Wellness Campaign” For The Entire Month of July
27 June 2023 – AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces the launch of its inaugural Focus on Mental Health and Wellness Month.
Throughout the month of July, AREWA24 will devote major segments of its daily breakfast show, “Gari Ya Waye,” and its women’s show, “Mata A Yau” to a series of in-depth discussions and interviews with some of the top doctors, therapists and other health experts on issues of mental health and wellness in Northern Nigeria. Although experts agree that mental health is an integral part of good health and well-being, it has been neglected in Nigeria and Northern Nigeria.According to the Association of Psychiatrists in Nigeria (APN), more than 60 million Nigerians are suffering from some form of mental illness, but only 10 percent are able to access appropriate care. APN President Taiwo Obindo explains that the gap in treatment is a result of various factors, including a lack of knowledge which leaves people with insufficient information about the causes of mental illness and the ability to identify and seek appropriate treatment.
Despite the prevalence of mental illness in the country, according to the Nigerian Medical Association, there are only 350 psychiatrists currently available to serve a Nigerian population of some 220 million people. It is estimated that at least one out of every four Nigerians are living with some sort or mental illness.
“People do not have an understanding about mental health,” says Nigerian mental health expert, Aisha Bubah. “So mental health gets attributed to so many cultural beliefs, superstitious beliefs, and evil. And the image of mental health people have is always about the most extreme cases.”AREWA24 is working to fill this glaring knowledge gap by first providing basic information and awareness about mental health, mental illness and mental wellness. The goal of the AREWA24 Mental Health and Wellness campaign is to close the information gap by providing credible information and to eliminate the stigmatism surrounding issues of mental health. AREWA24 has brought together a group of psychiatrists, therapists, and subject matter experts who will also discuss how we can all develop ways to nurture positive mental wellness, both individually and with our families. This includes services ranging from assessment, diagnosis, treatment, and counseling – all dedicated to maintaining and restoring the mental well-being of Northern Nigerians.
“At AREWA24, we’re committed to using our broadly distributed, popular and trusted entertainment platform to serve our Northern Nigerian communities with positive campaigns such as our upcoming “Focus on Mental Health and Wellness Month,” said Aisha Lawal, Executive Producer of AREWA24’s Studio Productions. “We believe it’s our corporate and social responsibility to go beyond just entertaining our viewers. That’s why we want to raise awareness around critically important issues in our communities such as mental health. We want to help educate and inform our sons and daughters, help prepare them for a better future, and try to address some of the root causes of poverty to which poor mental health is a major contributor.”
ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking, and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), the payTV and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.
To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store, and Amazon Fire TV.
For additional information please contact: info@arewa24.com
