28 June 2021 – AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, celebrates its 7^th anniversary by giving its viewers the largest slate of new Hausa-language programming in the channel’s history.  AREWA24’s new slate of programming debuts in July, with new original dramas, a new women’s talk show, new kids’ “edutainment” series, fresh football shows alongside AREWA24’s other popular hit dramas and studio shows.  Many of these new shows will also be immediately available on AREWA24 On Demand, the channel’s global subscription-video-on-demand service connecting Hausa speaking families around the world to Northern Nigerian entertainment, culture and lifestyle.  New seasons of AREWA24’s original runaway hit drama series, Kwana Casa’in and Dadin Kowa, are currently in production and will premier in October.

AREWA24’s new slate of programs leads with three new Hausa dramas:  Buka Afrikana, an ensemble situation-comedy set in a local Nigerian Middle Belt diner, or “Buka.” Labarna-Season-3, the newest season of one of the most popular Northern Nigerian hit drama series and Sirrin Boye, a new Hausa mystery and crime drama.  Also launching in July is AREWA24’s new ground-breaking women’s talk show, “Mata A Yau” (Today’s Woman”), featuring four dynamic co-hosts from different backgrounds and ages, openly discussing important issues women are currently facing today in Northern Nigeria.

AREWA24’s CEO, Jacob Arback, reflecting on the company’s growth over the past seven years, gives all the credit to the company’s management and staff and to the tremendous talent in the Northern Nigerian television, media and creative arts sectors.  “Many people don’t realize that there are over 80M Hausa speakers in Northern Nigeria and the Sahel, and the region is bursting everywhere with young talent.  Arback adds, “what I am most proud of, however, is how our management and staff, comprised of such diverse Nigerian backgrounds, ethnicities, tribes, religions and geographics, can all gather as a team in Kano, Nigeria, to produce some of the best programming coming out of Africa today.”

AREWA24 is also expanding its kids’ entertainment and education programming in July, dubbing into Hausa for the first time ever the multi-award winning “Sesame Street Friends,” with all of your favorite Sesame Street characters, sketch comedy, animation and puppetry.  Also debuting in Hausa on AREWA24 is Super Sema, the first African kids’ superhero animated series about an ordinary young girl on an extraordinary mission to protect her African village from a heartless villain and his army of pesky robots.  The Oscar-winning actress, Lupita Nyong’o, is a voice actress on the Super Sema series and is also a partner in the Nairobi-based Super Sema production company, Kukua.  Keeping our avid Nigerian football fans happy, AREWA24 is rounding out its July new program launches with two new football series: “Homage, and “Perfection.”

ABOUT AREWA24:  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.  Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), the payTV platform TSTV (#361) and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun.  AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.

For additional information please contact: info@arewa24.com

“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.

“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.

Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”

DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM