CANAL+ INTERNATIONAL ya cimma yarjejeniyarta da tashar nishadantarwa da tsarin rayuwa a Najeriya, wato AREWA24.
Tashar wadda aka bude a shekarar 2014 don haskakawa tare da fito da al’adun Hausawa, AREWA24 na isa ga masu kallo da ke magana da harshen Hausa sama da milyan 80 a yammacin Afirka.
Tashar AREWA24 na gabatar da shirye-shirye masu nishadantarwa da tsarin rayuwa da dama, iri daban-daban, Kama daga shirye-shiryen Gari Ya Waye da na Mata da Matasa da shiryeshiryen Hip Hop, da Fina-finan Kannywood da shirin “Kundin Kannywood” da Girke-Girke da kuma Shirn al’adu da shirye-shirye na musamman.

Haka kuma shirye-shiryen talabijin na tashar AREWA24 sun hada da shirye-shiryen kiwon lafiya, da shirin yara da kada-kaden gargajiya da kuma wasannin kwaikwayo daban-daban na kasashen Indiya da Turkiyya masu dogon zango, wadanda duk aka fassarasu cikin harshen Hausa. Tashar nishadantarwa a Najeriya, AREWA24 na nan a kan na’urar tauraron dan adam ta Canal+ kan tasha mai lamba 285, wadda zata fara daga yau. Don haka ne, wannan sanarwa ke kaddamar da bude sabon rukunin tashohin talabijin a kasar Nijar.

Kamfanin CANAL+INTERNATIONAL yana kokarin ganin ya kara matsowa kusa da abokan huldarsa na Najeriya, domin fitar da hanyar biya musu bukatunsu. “Muna farin ciki da muka samun damar fadada shirye-shirye masu inganci da muke samarwa. Tashar AREWA24 tasha ce da ta ke samar da shirye shirye masu inganci tun daga shekarar 2014.

A halin yanzu CANAL+INTERNATIONAL ta iso kasar Nijar kuma muna fata mu bawa masu basira a kasar damar kaiwa ga dukkanin kasashen dake magana da harshen Faransanci a nahiyar Afirka. Manufarmu ita ce tallata nasarorin da Najeriya ta samu da kuma kulla wata alaka tsakanin bangarori daban-daban na nahiyar Afirka.” A cewar Cheikh Sarr, Babban Jami’in Canal + ta kasar Niger. “Mun yi farin cikin samun hadin guiwa da CANAL + INTERNATIONAL wajen nuna shirye-shirye masu inganci da harshen Hausa ga abokan huldarsu. Muna da tabbacin cewa shirye-sjiryenmu za su zaburar tare da nishadantar da sabbin masu kallonmu a kan CANAL + a kasar Nijar kamar yadda suke yi a tsawon shekaru biyar da suka wuce a Najeriya.” A cewar Celestine Umeibe, Shugaban sashen tallace-tallace na tashar AREWA24.

Game da AREWA24 : Za a iya sauke shirye-shiryen tashar AREWA24 a kowanne mako a kan youtube.com/AREWA24channel. Ku kasance da masu kallon tashar AREWA24 da ke k kafafen sada zumunta a kan: AREWA24.com, da https://facebook.com/AREWA24, da Instagram.com/AREWA24channel, da kuma twitter.com/AREWA24channel.

27 June 2023 – AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces the launch of its inaugural Focus on Mental Health and Wellness Month.
Throughout the month of July, AREWA24 will devote major segments of its daily breakfast show, “Gari Ya Waye,” and its women’s show, “Mata A Yau” to a series of in-depth discussions and interviews with some of the top doctors, therapists and other health experts on issues of mental health and wellness in Northern Nigeria. Although experts agree that mental health is an integral part of good health and well-being, it has been neglected in Nigeria and Northern Nigeria.

According to the Association of Psychiatrists in Nigeria (APN), more than 60 million Nigerians are suffering from some form of mental illness, but only 10 percent are able to access appropriate care. APN President Taiwo Obindo explains that the gap in treatment is a result of various factors, including a lack of knowledge which leaves people with insufficient information about the causes of mental illness and the ability to identify and seek appropriate treatment.

Despite the prevalence of mental illness in the country, according to the Nigerian Medical Association, there are only 350 psychiatrists currently available to serve a Nigerian population of some 220 million people. It is estimated that at least one out of every four Nigerians are living with some sort or mental illness.
“People do not have an understanding about mental health,” says Nigerian mental health expert, Aisha Bubah. “So mental health gets attributed to so many cultural beliefs, superstitious beliefs, and evil. And the image of mental health people have is always about the most extreme cases.”

AREWA24 is working to fill this glaring knowledge gap by first providing basic information and awareness about mental health, mental illness and mental wellness. The goal of the AREWA24 Mental Health and Wellness campaign is to close the information gap by providing credible information and to eliminate the stigmatism surrounding issues of mental health. AREWA24 has brought together a group of psychiatrists, therapists, and subject matter experts who will also discuss how we can all develop ways to nurture positive mental wellness, both individually and with our families. This includes services ranging from assessment, diagnosis, treatment, and counseling – all dedicated to maintaining and restoring the mental well-being of Northern Nigerians.

“At AREWA24, we’re committed to using our broadly distributed, popular and trusted entertainment platform to serve our Northern Nigerian communities with positive campaigns such as our upcoming “Focus on Mental Health and Wellness Month,” said Aisha Lawal, Executive Producer of AREWA24’s Studio Productions. “We believe it’s our corporate and social responsibility to go beyond just entertaining our viewers. That’s why we want to raise awareness around critically important issues in our communities such as mental health. We want to help educate and inform our sons and daughters, help prepare them for a better future, and try to address some of the root causes of poverty to which poor mental health is a major contributor.”

ABOUT AREWA24 (https://arewa24.com/company-overview/): AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking, and sports. Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #136), the payTV and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel. AREWA24 also operates a global streaming service, AREWA24 On Demand in partnership with Vimeo.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store, and Amazon Fire TV.
For additional information please contact: info@arewa24.com

23 November, 2021.  Doha/Lagos.  Al Jazeera English documentaries and series, dubbed into the Hausa language, will soon be available to AREWA24’s 40+ million viewers in Northern Nigeria, Niger, Chad, and Cameroon through a new Distribution Agreement recently concluded between Al Jazeera and AREWA24.

This distribution agreement will make Al Jazeera’s English language programs available via AREWA24’s Free-to-Air Satellite channel and via the region’s major PayTV services: DStv, StarTimes, CANAL+ and TSTV and on AREWA24’s global streaming service, “AREWA24 On Demand.”

“We are very pleased with this agreement as it makes Al Jazeera English’s content available to new audiences in a large part of Africa in their own language,” said Acting Executive Director of Global Brand and Communication Division, Ramzan Alnoimi.  “We are looking forward to expanding the distribution of Al Jazeera content dubbed in other languages in the future.”

AREWA24 CEO, Jacob Arback, said: “the Al Jazeera brand and its outstanding programming will be very well received by AREWA24’s Northern Nigerian and West African audiences.”

“We couldn’t be more excited about this new partnership, Arback added, and about being the first television network to broadcast Al Jazeera’s high-quality programs in Hausa, a language spoken by over 90M people in Nigeria and West Africa.”

AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming. The AREWA24 television channel reaches more than 40 million Hausa speakers in Nigeria and West Africa and the Kano and Lagos-based company is now among the leading Pan-African television, production, content-distribution and media companies.

Nigeria is one of Al Jazeera’s key markets in Africa. This agreement, unprecedentedly, allows Al Jazeera-produced content to be dubbed into Hausa and be available to a much wider and diverse audience in the region.

ABOUT AL JAZEERA ENGLISH:  Al Jazeera English Channel provides international news and current affairs that places people at the heart of the story, rooted in the belief that everyone has a story worth hearing. Through its fearless journalism and award-winning programming, it tells authentic stories about people everywhere, without geographical or cultural prejudice. Since launching in 2006, Al Jazeera English has garnered international praise for its impartial and fact-based reporting, winning prestigious awards from journalism’s most respected institutions. With headquarters in the Middle East and correspondents in 69 bureaus around the world, it offers a fresh perspective on global news. From developed to developing markets, it adds local context through an on-the-ground presence in as many places as possible. Today, Al Jazeera English reaches more than 350 million households in over 150 countries (as of February 2020), delivering bold reporting that informs, empowers and challenges perceptions.

For more information, please click here https://www.aljazeera.com/

ABOUT AREWA24:  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.  Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), the payTV platform TSTV (#361) and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun.  AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel.

For more information on AREWA24: https://arewa24.com/company-overview/ and to contact us:  info@arewa24.com

28 June 2021 – AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, celebrates its 7^th anniversary by giving its viewers the largest slate of new Hausa-language programming in the channel’s history.  AREWA24’s new slate of programming debuts in July, with new original dramas, a new women’s talk show, new kids’ “edutainment” series, fresh football shows alongside AREWA24’s other popular hit dramas and studio shows.  Many of these new shows will also be immediately available on AREWA24 On Demand, the channel’s global subscription-video-on-demand service connecting Hausa speaking families around the world to Northern Nigerian entertainment, culture and lifestyle.  New seasons of AREWA24’s original runaway hit drama series, Kwana Casa’in and Dadin Kowa, are currently in production and will premier in October.

AREWA24’s new slate of programs leads with three new Hausa dramas:  Buka Afrikana, an ensemble situation-comedy set in a local Nigerian Middle Belt diner, or “Buka.” Labarna-Season-3, the newest season of one of the most popular Northern Nigerian hit drama series and Sirrin Boye, a new Hausa mystery and crime drama.  Also launching in July is AREWA24’s new ground-breaking women’s talk show, “Mata A Yau” (Today’s Woman”), featuring four dynamic co-hosts from different backgrounds and ages, openly discussing important issues women are currently facing today in Northern Nigeria.

AREWA24’s CEO, Jacob Arback, reflecting on the company’s growth over the past seven years, gives all the credit to the company’s management and staff and to the tremendous talent in the Northern Nigerian television, media and creative arts sectors.  “Many people don’t realize that there are over 80M Hausa speakers in Northern Nigeria and the Sahel, and the region is bursting everywhere with young talent.  Arback adds, “what I am most proud of, however, is how our management and staff, comprised of such diverse Nigerian backgrounds, ethnicities, tribes, religions and geographics, can all gather as a team in Kano, Nigeria, to produce some of the best programming coming out of Africa today.”

AREWA24 is also expanding its kids’ entertainment and education programming in July, dubbing into Hausa for the first time ever the multi-award winning “Sesame Street Friends,” with all of your favorite Sesame Street characters, sketch comedy, animation and puppetry.  Also debuting in Hausa on AREWA24 is Super Sema, the first African kids’ superhero animated series about an ordinary young girl on an extraordinary mission to protect her African village from a heartless villain and his army of pesky robots.  The Oscar-winning actress, Lupita Nyong’o, is a voice actress on the Super Sema series and is also a partner in the Nairobi-based Super Sema production company, Kukua.  Keeping our avid Nigerian football fans happy, AREWA24 is rounding out its July new program launches with two new football series: “Homage, and “Perfection.”

ABOUT AREWA24:  AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports.  Today, AREWA24 reaches 40+ million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), the payTV platform TSTV (#361) and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun.  AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, and Instagram.com/AREWA24channel.

To subscribe to the global streaming service, AREWA24 ON DEMAND, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.

For additional information please contact: info@arewa24.com

“The 77 Percent” – a TV magazine show by DW targeted at the youth segment – has been adapted for broadcast in Hausa Language by Nigeria’s TV Channel AREWA24. According to the press briefing from the programme sponsors, AREWA24 will broadcast the show in Hausa during its primetime line-up.

“The 77 Percent” as a show acquired its name from the percentage of Sub-Saharan Africans younger than 35 years old, and it is designed to showcase their life experiences with “personal stories about key issues they face”. The programme, a 30 minutes show, has only been shown in English and Portuguese.

Jacob Arback, the CEO of AREWA24, commenting on the acquisition of the show, said: “Adding The 77 Percent to our primetime line-up is a tremendous opportunity for AREWA24 to showcase real issues, challenges and success stories from youth in all parts of the continent. We’re proud and excited to partner with DW and to take this top-quality production to our Hausa speaking youth and their families.”

DW Director Programs for Africa, Claus Stacher, commenting on the show reaching its 50th edition this month, said: “Our format is perceived by the young target group as cool, constructive and authentically African. The pan-African, conversational and solution-oriented approach gives extra value for our digital, radio and TV partners in the region.” We are confident that this partnership with the like of AREWA24 will open more doors to further collaborations.”
Source: DW.COM

AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major slate of new and exciting shows to coincide with the company’s sixth anniversary.

Northern Nigerian Hausa-language channel Arewa24 is launching Arewa24On Demand, a new global subscription video-on-demand and OTT streaming service. Russell Southwood spoke to Arewa24 CEO Jacob Arback about why it launched the service and what is planned.

The idea for launching a VoD and OTT streaming service has been in Arewa24’s strategic roadmap for a long-time: Our goal was to unite Hausa speakers on a TV platform in the north, then expand to the rest of Nigeria, then out to the Hausa diaspora. We were waiting to get a critical mass of library content with the quality standards needed to compete internationally.”

Arback describes the new service as “Netflix for Hausa content”, which means that it has all the genres of that global service, including drama, music, sports and so on. There will be no advertising and users will get unlimited access for US$4.99 a month and US$48 a year.

Launched at the end of October, it will be available from Arewa24’s website and there are iOS and Android apps available. Google Play shows that there have already been 500,000+ downloads of the app. It will also be available on Roku and Amazon Prime and over time through several other platforms.

“The strategy is to upload the content free on YouTube with a transition message saying that users will need to move over to the new channels by 21st November. We want to start with early adopter fans in Saudi Arabia, Sudan, the USA and Europe.” He sees the service as a way of avoiding having an expensive satellite service to reach these diaspora fans.

Arewa24 is working closely with independent producers in the north that Arback says has “wonderful writers and storytellers. All they need is capital, says Arback, to grow like Nollywood in the south of the country:”We are working with a couple of producers, producing special features where they talk about their films.”

Its content strategy is very much focused around original scripted drama produced by the channel. Titles include thriller 90 Days and popular long-running drama Dadin Kowa, the channel’s first sitcom produced through an independent production house:”We will script another original drama next year. Hausa speakers love dramas. They very hyper-local but with high production values.”

In addition, there will be all the other content on the channel including: its hip-hop programmes, its breakfast and cooking shows, its kids content and sports (including round-ups of the EPL and big leagues from London, dubbed into Hausa). There will also be a shorts section including animation, comedy, skits and short films:”We have one show where the social media team go out and ask people stupid questions.”

How much will the new service be affected by connectivity challenges?:”The service is first and foremost targeting Hausa speakers outside Nigeria who want culturally appropriate entertainment. We’re a very specific niche channel for a particular diaspora community: a rough estimate indicates there are 8-10 million of them with the largest communities in Saudi Arabia and Sudan. It will be available in Northern Nigeria and will have a feature that adjusts to the speed of the connection available.”

How many subscribers does he think it will have in 2-3 years time?:”I couldn’t tell you. We have 50 million YouTube viewers but we’re taking a big leap investing in this. We need to deliver fresh content every day, every week. We want to produce 11-12 shows every day and it makes sense to have another distribution channel to let others see it.”

What level of investment has gone into it?:”For our channel, it’s a big investment but in a global context, it’s probably quite reasonable.” It wanted to get in before someone got in ahead of them:”It all starts with content. We probably have 45,000 hours. Only half will go on the app as the later work was of higher quality.”

AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria and West Africa, announces the launch of “AREWA24 ON DEMAND,” its new global subscription video-on-demand (“SVOD”) streaming service. Hausa speakers and their families everywhere in the world will now be able to enjoy the award-winning and diverse Hausa language programming that Nigerians and other West Africans get to enjoy on a daily basis from the 24/7 AREWA24 television channel.

AREWA24 CEO, Jacob Arback, describes the new on demand streaming service as a way of extending the network’s reach to Hausa speakers throughout the world. “Sharing a sense of home and a deep pride in local culture lies at the heart of what the AREWA24 ON DEMAND streaming service and the AREWA24 brand is all about. Now, through our new on demand streaming service, our viewers will be able to share and enjoy the best, locally relevant, family-focused entertainment programming with Hausa speakers everywhere. Most importantly, we are sharing pride in culture and a sense of belonging for Hausa families living outside of Nigeria or other West African countries.”

Arback added that AREWA24 ON DEMAND will launch with thousands of hours of unique and original content. “We’re producing a dozen original shows across genres and formats each and every day in our Kano, Nigeria production studios, including two of the highest rated drama series in the region, “90 Days” and “Dadin Kowa.” In addition, we voice-dub a wide variety of international and independently-produced African programming into Hausa in our three dubbing studios, all of which will be available on the new streaming service.”

The new AREWA24 ON DEMAND SVOD service will provide unlimited access to all currently-produced AREWA24 series and programming as well as to its library of Hausa language programming, the largest library of Hausa content in the world. Along with the channel’s popular drama series, AREWA24 ON DEMAND will serve up a large collection of new and fresh programming every day, including new Kannywood movies, Hausa Hip Hop, cooking shows, the channel’s flagship daily breakfast show, sports, culture, behind the scenes Kannywood entertainment, women’s programming, youth and kids shows, and much more.

To sign up for the new AREWA24 ON DEMAND SVOD service, go to http://tv.arewa24.com or look for us on the App Store, Google Play, Roku Channel Store, and Amazon Fire TV.

ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 38 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com

The new drama series from AREWA24, ‘Kwana Casa’in’ (90 Days), has come with a new plots and styles that is quite different from the Kannywood movies we watch every day. The story tells about Nigerian politics and what has really been happening in our universities and in our daily lives.

For decades, our Kannywood movies should be pointing out the kind of problems we were faced with; instead, our Hausa movies portray dancing, music and modeling. In the 90 days drama series, there is a very high-quality picture which is different compared to Kennywood movies. This is because high-quality equipment has been used in the film making to give viewers a quality picture.

And the locations used in the drama are quite amazing, places such as hospitals, offices, homes, universities and a radio station. Really, AREWA24 has used a collection of professionals and they deserve a thump up. Looking at the places in the drama, even if someone is living outside Nigeria, they can fully understand what the story is trying to portray. This alone shows that AREWA24 is one of a kind and with professionals. Whenever I am watching ‘Kwana Casa’in,’(90 Days) I feel like am watching a reality drama, because the drama shows the way people in power and the way the poor live. Today, people in power make good use of the poor to subjugate high positions by all means. I believe that, before the end of this drama, many people will learn different lessons in life. When I first saw the faces of some Kannywood actors and actress, I felt weak and fear engulfed my heart – – the fear of sabotaging the drama the way they always did in their movies. But, to my surprise, they appear to be different and serious in this drama without making us bored of watching it. This showed me that, if they can have a good story and equipment, and invite educated people in their productions, I feel that they might be even better in the Kannywood film Industry. The way these artists showed commitment and expertise; it is very impressive. Even those who watch foreign movies will salute them, because developed countries were producing dramatic series about issues facing them in their countries, unlike the trash in the films we’re used to watching. It seems like the 90 days drama will overshadow AREWA24’s drama series, Dadin Kowa, as there is no single drama from the Kannywood [film industry] to rub shoulders with Dadin Kowa so far. It may only be AREWA24 that can be able to shine again with its new and well-produced drama series, 90 days (Kwana Casa’in). During the long time I have been watching Kannywood’s Hausa films, I realised that here is a school for Kannywood to learn more. Gradually AREWA24 will replace Hausa dramas, because they are treating issues that are affecting us in this country, not just singing and dancing on our TV screens. Fadila H Aliyu Kurfi is a writer and analyst on current affairs and an activist.

She can be contacted through email: fadilakurfi@gmail.com, Facebook: Fadila H Aliyu Kurfi.