CANAL+INTERNATIONAL enriches its offer with the Nigerian entertainment and lifestyle channel, AREWA24. Launched in 2014 to give visibility and highlight the Hausa culture, AREWA24 addresses over 80 million Hausa speakers in West Africa.

AREWA24 offers a wide variety of entertainment and lifestyle programming genres and formats, from Breakfast Show/talk formats to youth and women’s programming to Hip Hop,
Kannywood films and Kannywood “behind-the-scenes” entertainment to cooking, culture and documentaries. AREWA24’s television lineup also includes medical and health programs, children’s shows, traditional music genres and a variety of Indian and Turkish television series, all character-dubbed into Hausa.

The Nigerian entertainment channel AREWA24 is available on the Canal+ bouquet on channel 285 starting today.
Thus, this announcement formalizes the opening in Niger of the new subsidiary of the audiovisual group. CANAL+INTERNATIONAL is investing to get closer to its Nigerien subscribers and to design an offer adapted to their needs.
“We are excited to be able to expand our offering of original content. AREWA24 is a channel that has been providing high quality programming since 2014. CANAL+INTERNATIONAL is
now present in Niger and we hope to give local talent the opportunity to reach all French speaking Africa. Our mission is to promote Nigerian successes and to create bridges
between the different regions of the African continent.” says Cheikh Sarr, Chief Executive Officer of Canal + Niger.
“We are very excited to partner with CANAL + INTERNATIONAL in delivering high quality Hausa language programming to its subscribers. We are confident that our programs will
inspire and entertain our new CANAL + viewers in Niger as they have been doing for the past five years in Nigeria.” Says Celestine Umeibe, AREWA24’s Head of Commercial Operations

About AREWA24 : AREWA24 original productions are also downloadable every week on youtube.com/AREWA24channel. Join the AREWA24 digital community on social media:AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.

AREWA24, the leading Hausa language entertainment and lifestyle channel in
Nigeria, announces a slate of new premium programming for Q4 and Q1 2019, including the launch of the channel’s much-anticipated new original Hausa drama series in January, complementing its current long-running and award-winning series, “Dadin Kowa.” The ambitious new drama series is currently in production, and is expected to set a new standard for originality and quality in Hausa language television production.
AREWA24’s new slate of programs launching in October includes “Amo Daga Arewa.” This primetime music series features live performances and interviews with the incredibly talented musicians from across the North, including traditional music genres, as well as R&B, soul and religious. “Amo Daga Arewa” brings together the more traditional elements of the rich Northern Nigerian music culture, adding to
AREWA24’s already popular Hip Hop programs.
Re-launching in the fourth quarter with a brand new format and hosts, “Matasa@360” is a contemporary, street-wise and relevant youth show, focusing on the talent, innovation, and creativity of Northern Nigerian youth. The show also addresses the very real challenges facing young people in the region and the pressures they experience on a daily basis. The show’s regular featured segments explore how Northern Nigerian youth navigate daily life, relationships, media, entrepreneurship, performing arts, current affairs, campus life, technology and other areas that youth from all over the world can relate to.
AREWA24 has also green-lit a fourth season of “Haske: Matan Arewa,” featuring the dynamic women from Northern Nigeria as they tell their stories intimately and passionately. Breaking social and cultural barriers to becoming leaders, traders, teachers, entrepreneurs, rural activists, filmmakers and more, these amazing women share their successes, their struggles, their disappointments and their triumphs.
Rounding out AREWA24’s new Q4 programming lineup are dozens of Kannywood’s newest and best films from the industry’s top directors, producers and actors. AREWA24 now rivals any channel in the region when it comes to showcasing the most and the best Kannywood films. The channel has also licensed new shows for young viewers who watch its popular morning and afternoon Children’s block.
AREWA24 also announces two major executive programming and production hires at its Kano studio: Kadiri Yusef and Evans Ejiogu, each of whom brings their long experience and stellar track records in the Lagos television and media sector to Kano.

Kadiri Yusef is a veteran executive of the programming and production staff at Silverbird Television, where he worked from 2004 to 2017. Kadiri became Silverbird’s Head of Television Production in 2006 where he directed most of Silverbird’s flagship shows, and all of its live broadcast programs. At AREWA24, Kadiri is in charge of directing all of the channel’s diverse studio-based shows and formats.
Evans Ejiogu has been a successful television content creator, producer, director, writer and video editor.
Along with his programming and production experience across formats and genres, Evans also brings to AREWA24 his extensive commercial skills honed from a decade in the corporate communications and advertising sectors. Evans’ work in theatre, television drama, short films, commercial production, radio and online digital content, helps raise the overall level of expertise and production quality at AREWA24.
Says Jacob Arback, AREWA24’s CEO, “we are very fortunate to have programming executives of such caliber and professional pedigree working at AREWA24. Evans and Kadiri are not only contributing to our already high performing programming staff and raising the channel’s production values, they are also helping to grow and further professionalize Northern Nigeria’s television and media sector.”
ABOUT AREWA24: AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, and, in Nigeria, on the StarTimes pay bouquet (channel#138), on the StarTimes DTH satellite platform (channel#538) and on the two Multichoice pay platforms, DStv (channel #261) and GOtv (channel #101). AREWA24’s original productions are also uploaded weekly to youtube.com/AREWA24channel, and the channel benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24,
Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
For additional information please contact: info@arewa24.com.

AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria, announces the launch of its new Kano-based multi-set studio and a slate of new shows and formats starting in Q2. The new studio will support a re-branded Breakfast Show (“Gari Ya Waye”), a new sports roundup show (“Sports Central”), and a new set for AREWA24’s popular Kannywood Magazine show (“Kundin Kannywood”), as well as for the “Kannywood Movie Review.” The channel is also relaunching its signature health, medical and wellness show with a new format and host, (“Lafiya Jari,”), which it is producing in Abuja. Rounding out the new slate of entertainment and lifestyle programming is Season-3 of “Haske: Matan Arewa” which profiles extraordinary women of Northern Nigeria.
AREWA24 will also premier dozens of new Kannywood movies throughout the year.
In addition to the new AREWA24-produced shows, the channel is bringing its viewers a new Zee World Series, “Bhagya Lakshmi,” a new popular Turkish drama, “Prisoners of Love” and a slate of new Bollywood movies. Like all of AREWA24’s international licensed programming, all of the series and Bollywood movies are character-dubbed into Hausa at the AREWA24 dubbing studios.
Says Aisha Lawal, AREWA24’s Executive Producer of the new Breakfast Show, “AREWA24’s viewers deserve the best presentation possible and we have been working hard for months to light up our new multi-set studio. Our new Breakfast Show will be a treat for our audiences with not only a new set and a new daily format, but with our terrific new anchor presenters, Naomi David and Muhammad Abubakar Suleiman.”
AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, and, in Nigeria, on the StarTimes pay bouquet (channel#138) and on the two Multichoice pay platforms, DStv (channel #261) and GOtv (channel #101).
ABOUT AREWA24: AREWA24 (arewa24.com) is the country’s first all-Hausa-language satellite television channel produced locally and fully dedicated to Northern Nigerian family entertainment.

AREWA24’s dedication to promoting Hausa-language television content has filled a gap for Hausa speakers in Nigeria and around the world, many of whom are tuning into AREWA24.com’s digital online viewing platforms as a way to connect with their home and culture. AREWA24’s original productions are also uploaded weekly to youtube.com/AREWA24channel, and the channel benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel. For additional information please contact: info@arewa24.com

Pay TV provider, StarTimes Nigeria have announced the listing of Hausa language channel AREWA24, on its platform, in a bid to meet the growing demands of its Hausa subscribers.
According to the Brand and Marketing Director at StarTimes, Qasim Elegbede, “the demand for more Hausa language channels among our subscribers especially in the North rose significantly in the last year.
As a listening organization, we have given our Hausa subscribers exactly what they asked for, more entertainment.”
Also commenting on the development, the Head of Commercial Operations for AREWA24, Celestine Umeibe, noted that “The partnership between AREWA24 and StarTimes is indeed a welcomed development. Now more Hausa speakers across Northern Nigeria and the rest of the country have access to a premium, locally relevant entertainment and lifestyle channel that reflects the diversity of the North
and pride in culture.”
He added that “Consumer brand advertisers and their agencies can now reach deeper into their target audiences by having AREWA24 now distributed across all packages on StarTimes platform.”
Arewa 24 showcases entertainment, cultural and religious content televised in Hausa language and airs on channel 138 on StarTimes platform. It will be recalled that in December 2017, StarTimes announced the commencement of broadcast in Maiduguri, the Borno State capital in an aggressive expansion drive geared towards fulfilling its promise to deliver affordable entertainment to every Nigerian home.